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Campaign Audience

Choose who receives a campaign using lists, tags, or segments.

Open Campaigns
Select a campaign to define its audience.
In App

What this does

Your audience decides exactly who receives the campaign email. You can target lists, tags, or a saved segment.

Before you start

  • Make sure your lists and tags are up to date.
  • If you plan to use a segment, confirm it only uses lists/tags (campaigns do not support advanced filters yet).

Steps

1

Open a campaign

Open Campaigns, then select a campaign.

2

Choose how to target recipients

In Audience, do one of the following:


  • Use Lists and Tags to include or exclude contacts.

  • Pick a saved Segment.
3

Confirm the audience count

Review Estimated recipients at the bottom of the Audience card.

Audience rules

  • If you select a segment, the campaign uses that segment and ignores manual list/tag picks.
  • Segments currently support lists and tags only. Segments with custom fields, companies, or date filters are not supported for campaigns yet.
  • Estimated recipients only includes contacts who are currently eligible for that campaign type (for example, topic opt-outs and unsubscribed addresses are excluded).
  • If the estimated recipient count is 0, the campaign cannot be sent.
  • After you schedule a campaign, the send uses a saved audience snapshot for that run. Use Unschedule to Edit if you need to change targeting before it sends.

Related Help Docs

Campaign Analytics›Campaign Email Settings›Campaigns›Send and Schedule Campaigns›Email AI Generation›
Updated Mar 21, 2026

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