Facebook Pixel + Conversions API
Track website conversions on Meta platforms.
Use the Facebook Pixel and Conversions API to measure conversions and optimize ad performance.
Open the dialog
1
Open Integrations
Go to Settings and choose Integrations.
2
Open Facebook Pixel + CAPI
Select Facebook Pixel + Conversions API.
Pixel settings
- Enter your Pixel ID (12 to 18 digits).
- Select Save to publish the Pixel ID.
- Use Verify to check the live HTML for the Pixel script.
- Select Disconnect to remove the Pixel ID.
Conversions API (CAPI)
- Add your CAPI Access Token.
- Optional: set a Test Event Code and Test Email.
- Select Save CAPI Token to store it securely.
- Use Send Test Event to confirm server-side events.
Notes
- Pixel injection runs on published pages only (not the editor).
- CAPI tokens are stored encrypted and are not shown again after save.
Related Help Docs
Updated Jan 7, 2026
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