AllSettingsIntegrationsFacebook Pixel + Conversions API

Facebook Pixel + Conversions API

Track website conversions on Meta platforms.

Use the Facebook Pixel and Conversions API to measure conversions and optimize ad performance.

Open the dialog

1

Open Integrations

Go to Settings and choose Integrations.

2

Open Facebook Pixel + CAPI

Pixel settings

  • Enter your Pixel ID (12 to 18 digits).
  • Select Save to publish the Pixel ID.
  • Use Verify to check the live HTML for the Pixel script.
  • Select Disconnect to remove the Pixel ID.

Conversions API (CAPI)

  • Add your CAPI Access Token.
  • Optional: set a Test Event Code and Test Email.
  • Select Save CAPI Token to store it securely.
  • Use Send Test Event to confirm server-side events.

Notes

  • Pixel injection runs on published pages only (not the editor).
  • CAPI tokens are stored encrypted and are not shown again after save.
Updated Jan 7, 2026

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