Flow Steps
Learn the building blocks of a flow and when to use each step.
What a step does
Steps are the actions, waits, and decisions inside a flow. You can combine them to build a sequence that reacts to what a contact does. If you are still picking a starting event, see Flow Triggers.
Flow steps overview (visual grouping)
Use this mental model when building a flow:
- Timing: Delay, Wait Until
- Communication: Email, SMS
- Logic: Conditions, A/B Testing
- Data + Integrations: Actions, Webhook
Step types (quick guide)
Delay
Pause for a set amount of time.
Wait Until
Pause until a date/time or condition is met.
Email
Send a specific email at this step.
SMS
Send a text message at this step.
Conditions
Branch the flow based on a rule.
Actions
Update fields, tags, lists, or boards.
Webhook
Call an external system at this step.
A/B Testing
Split contacts to compare two paths.
Need help verifying? Use Flow Testing once your steps are in place.
Related Help Docs
Updated Jan 7, 2026
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