Conditions
Branch the flow based on a rule.
What this step does
A Condition step splits the flow into paths based on a rule, so contacts only see what applies to them.
How to use it (recommended)
1
Add a Condition step
Add a Condition step where you need branching.
2
Pick the condition type
Choose the data you want to evaluate (tags, fields, activity, etc.).
3
Test both paths
Use two test contacts so you can see each branch run.
Common condition types
- Tags (has/does not have)
- Subscriber data (field values)
- Custom fields
- Email or campaign activity
- Subscription date
Tips
- Keep conditions simple and test each branch with one contact.
If you want to compare two full paths, consider A/B Testing instead.
Related Help Docs
Updated Jan 7, 2026
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